Club Mate Warm Labels;
innovation, creative concepting, student awards
︎ Miami Ad School Berlin

With: Chen Yaari
CD: David Hermann, Florian Weitzel

My role: Art direction, branding, video editing

Story: More and more homeless people die on the frozen streets of Germany every year. Most of them come in daily contact with many Club Matte bottles, a popular energy drink, as they collect them for refund money. Using this unique touch-point, we created bottle labels that double as instant heat packs for the homeless to collect, rip, and warm up.